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Henry Pietkiewicz's avatar

“……The adoption of the name ‘the Yookay’ is therefore to be understood as an entirely natural counterpart to the country’s re-appropriation, by a new governing regime, and thus a new set of distributions and divisions and a newly productive economy….”

To give substance to your claim, this new “governing regime” has taken upon itself to rename ‘His Majesty’s Government’ - where the Monarch is the ultimate representative of the People even where Parliament and the Executive fails them - to now be officially referred to as ‘The UK Government’. I kid you not!

Sadly we have an impotent Monarch who has embraced a broader definition of ‘the People’ which includes anybody with their feet on this land, no matter how they got here or where they came from.

jim peden's avatar

A rose by any other name ...

As you will know, our credentialled classes have also been busy renaming Eskimos, Calcutta, Peking and so on, but not Rome, Brussels or Munich. I do hope our friends in the EU aren't offended.

The currently popular character Amelia pointedly refers to us as Britain, British and Brits and perhaps it's a sign that the tide is turning. I'm hoping we've passed peak Yookay - that's sooo Tony Blair now, y'know.

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